Thursday 5 May 2011

Giles Emerson - Professional Writer for Government and Business

Giles Emerson, established Words Professional Writing Services in June 1990. Previously a writer for the Central Office of Information and for Extel, a leading PR company in London, he is a well-established professional writer working at the corporate frontline in the UK for private and public sector clients. He researches and provides internet content for websites and all kinds of print media, prepares articles for national or trade press, scripts for films and presentations, speeches for business and organisation leaders. He also offers advertising copy. He writes occasionally in his own name for leading national papers, often on the subject of effective writing; also books (see below).

Government: Giles has substantial experience of researching, writing and producing information on behalf of central government departments and agencies. The work might include editing and project managing White Papers, Command Papers, inquiry reports, annual reports, business plans and other high profile documents. Often it involves translating complex or technical ideas into accessible language for specific audiences and for the general public. Giles is a contractually approved supplier of writing and editorial services for most major government departments and agencies.

Commercial: Major recent clients have included Shell and Shell Global Solutions International, Brady Corporation, Alamo Europe (UK) Ltd, and Visa Europe. Recent commissions have involved speech-writing, presentations, case studies, award submissions, technical and commercial web copy, in-house and external newsletters, annual and other company reports and direct mail. This breadth of experience gives Giles rare insight into the communication needs and challenges of international businesses. They include finance and investment, manufacturing, dot-com, technology, mobile and telecom, petrochemical and renewables, retail, distribution and property. He also has commercial clients in the USA. This diverse workload is unified by a drive to communicate important information and business strategy clearly, to persuade consumers, shareholders and businesses and to sell ideas, products and services.

Communications training: Under the ‘Words for Business’ brand, Giles offers training in effective writing to small groups of staff. The day-long courses are tuned to client requirements, however specific.

Author/ghost-writer: Primarily a ghost-writer for his clients, and via publishers, Giles has also written non-fiction books in his own name, including: Sin City: London in pursuit of pleasure, (London, Carlton Books, October 2002) and Sainsbury’s: The Record Years 1950 – 1992 (London, Haggeston Press, January 2006).

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